Reliatex is a wholesale distributor of vinyl, fabric, foam, and upholstery supplies based in Florida.
The customer’s website was not dynamic, searchable, mobile-friendly, or aesthetically pleasing. It also did not show up in Google searches. As a distributor of fabrics and floor coverings, it was important for Reliatex’s clients to be able to find patterns and colors easily, but the website did not allow for searches and did not provide sufficient details on swatches.
Also, as manufacturers changed their stock or new items were added to their inventory, it was very difficult to add them to the website. Therefore, new swatches often were not added at all.
Usability, especially on mobile devices, was very limited on the existing website. The individual pages were not indexed in Google, preventing customers from finding the website and costing the company significantly in lost business.
We ran an analysis and met with the client on two occasions to determine their specific needs for a new, improved website. The ultimate solution improved the overall look and brand to provide the attractive, aesthetically pleasing site that Reliatex’s clients, many of whom are designers, expected.
The new site allows visitors to search for materials using a variety of criteria, and to click for additional details on each swatch. We also helped the customer upload over 3,000 individual patterns to their new system.
Our solution resulted in a new website that Reliatex can use to attract new customers and perform searches of their inventory. The new site provided the company with a more credible and reputable look that was on par with the sites of their major competitors.
By making the website indexable by search engines, traffic increased significantly. This improved search engine optimization profile meant more customers and increased client inquiries.