Bay City Forklift is a family-owned forklift repair and distributor company located in Tampa, Florida.
The customer approached us because their website was not mobile-friendly, did not match their brand, and was unable to display the significant inventories of used forklifts that they had in stock. Additionally, the website was barely generating any new business.
We determined that the website needed a significant facelift to improve mobile friendliness and local search engine optimization prominence. We rebuilt the website, making it mobile-friendly and creating additional content to improve rankings.
We also added a mobile-friendly used equipment section that was easy for staff to reference and customers to search.
Upon launch of the new site, traffic saw an overall improvement. Today, Bay City Forklift continues to generate many calls and new customers from the website.