I’ve talked with many companies who remark that by the time they call a lead back it’s often unresponsive or already being serviced by another company.
Response time is critical in lead generation. In fact, research shows that an alarming percentage of leads do business with the first company to call them back!
Not the best.
Not the friendliest.
Not the cheapest.
But the FASTEST!
Being fast often causes the customer to view your firm as responsive and professional. “Wow, if they called me back this fast, I can just imagine how responsive they will be when I become a paying customer!”
If you are purchasing phone leads, do yourself a favor. Come up with a plan. Measure your response time and work on improving it.
It will help you close more leads and grow your profits.
Jason is a Web Marketing consultant and the CEO and founder of Digital Harvest, a Tampa-based marketing firm that helps companies increase their online exposure and generate more business.