Who here likes a quick win? While they aren’t always possible this is very much a quick-win story that I love because: A. It happened. And B. The impact was huge. In this article, I’ll share a real-life example of how call tracking led to a significant boost in profits for a client. I’ll also […]
New leads are the lifeblood any business. In order to maintain a positive cash flow, it is vital that a company not only keep existing customers happy but find new ones as well. But how do companies find new leads, and not just any leads but high quality, targeted leads? Here are some simple strategies […]
I’ve talked about the importance of strong subject lines before and I will continue to stress this point. The reality is, weak or bad subject lines can put the kibosh on your entire email campaign. Here are 5 deadly things you want to avoid at all costs when you are creating your subject lines: Pitching […]
You know, there are always going to be a fair number of people kicking the tires on your website, right? Not everybody who visits your website closes and becomes a lead. It is just a fact. So what is the best way to improve the amount of time spent with quality prospects? We all know that […]
If you want to successfully run a brick and mortar business that’s dependent on customers, you need to list your business on Google Maps. This tutorial will walk you through how to create a Google + page and list your business on Google Maps. You’ll want to make sure you’re logged into Google with the […]
There are many ways to achieve valuable lead generation in the marketplace, but it’s important that you know how to use them effectively. The power of advertising has been used for many years. This uses the simple strategy of bombarding you with the same content repeatedly to attract your attention, but the rise of the […]
It’s very important to realize, dear marketer, that your first Lead Generation campaign will probably flop. You will see some results from it. You’ll see clicks. You may see some conversions. But, in most cases, your very first step out of the gates will simply give you a starting point. If you don’t have the […]
We all know that email is an outstanding platform and that much of the Internet today centers around email, but what about those people who are looking for an answer right now? They don’t want to fill out a form and wait. Those people want to speak to a human being who can answer their individual questions and […]
In today’s digital landscape, it doesn’t matter how good – or even great – your products or services are if you don’t have an effective means of marketing them to the masses. But with so many media outlets to choose from, how do you know which marketing strategies will give you the greatest ROI? In […]
Driving traffic to your offer page is absolutely critical. This is where the rubber meets the road. You can do all kinds of clever things to get your leads to that money-making junction, but if you fail to create a message that reaches out of the screen and grabs them where it counts…you’d better do […]
I don’t know about you, but I always feel disorganized if I don’t have an actual physical representation or a written note to focus my mind. Something that reminds me of those things I’m working on, or what I have to do. I might need that non-digital prompting many times or it’s simply forgotten. You know how […]
When they asked Thomas Edison about the many failures he endured while trying to invent the light bulb, he replied: “I did not fail. I just found 10,000 ways that didn’t work.” That’s pretty well what Marketing R&D is all about. It’s not a term that many people use. But it’s the terminology that I […]