Tired of Form Spam Wreaking Havoc? Discover 3 Powerful Strategies to Fight Back!

Form spam, the relentless nemesis of lead generation and online communication collection, can be a major headache for website owners. It not only frustrates but also undermines the value of genuine submissions. In some cases, spam overwhelms the majority of form submissions, causing legitimate entries to be overlooked or ignored by weary reviewers. I recently […]

5 Deadly Things to Avoid in Your Subject Lines

I’ve talked about the importance of strong subject lines before and I will continue to stress this point. The reality is, weak or bad subject lines can put the kibosh on your entire email campaign. Here are 5 deadly things you want to avoid at all costs when you are creating your subject lines: Pitching […]

3 Reasons Email Works Well for Lead Generation

In today’s digital landscape, it doesn’t matter how good – or even great – your products or services are if you don’t have an effective means of marketing them to the masses. But with so many media outlets to choose from, how do you know which marketing strategies will give you the greatest ROI? In […]

How to Develop and Email Marketing Plan

All successes start with a plan. If you want your marketing campaigns to return on your investment, whether that investment is time or money, you need to create the roadmap to get there. Developing a plan for your email campaign is important for a variety of reasons. One, it forces you to consider all of […]

Using Email Autoresponders to Nurture and Enhance Lead Quality

One of the most powerful lead generation offers these days is an informational e-series that utilizes the power of an email auto responder — a system that allows you to pre-populate messages to be sent to an opted-in subscriber over a series of days, months, or even years. If you set up an auto responder, […]

How to Build Your Own Permission-Based Email List

Building your very own list of subscribers will always reap more rewards than renting a list as the quality of the list will be better. Although there are some very reputable sources to rent a list from, you can’t always be guaranteed how fresh the list is or how responsive. Not to mention that building […]

A Compelling Email Subject Line Checklist

Let’s face it, the subject line of your email will determine whether or not your subscribers click on it. For this reason you need to understand how to craft effective subject lines, or none of your email campaigns will be successful. Here is a checklist of items your subject line must have to be effective. […]