Building a Social Media Empire of Influence w/ Kris Dehnert By Jason Lexell Welcome to another Marketing Masters Interview. In this interview I’m speaking with Kris Dehnert about the success he’s had building huge online communities around fan pages. We discuss topics like: How he increases audience interaction with his pages. Why social is becoming a critical component to all marketing efforts. How he monetizes his audiences. Why likes are a critical step towards building relationships and leads. Enjoy this interview and feel free to post feedback and insights below. Jason Published by: Jason Lexell Jason is a Web Marketing consultant and the CEO and founder of Digital Harvest, a Tampa-based marketing firm that helps companies increase their online exposure and generate more business.